A typical scene in Moraira: you arrive at a villa with sea views, floor-to-ceiling windows, an electric-blue pool, and an agent who smiles: “South-facing, ideal.” You nod, imagining endless breakfasts on the terrace and the sound of the sea (even if it's 1.2 km away). Everything seems perfect.
Until you return in August at 5:30 p.m. The terrace is a frying pan. The tiles are begging for mercy, and the "panoramic glass" living room is a hot fishbowl. The air conditioning is roaring, and even so, the thermostat won't drop below 28 ºC. On Booking, the first summer guest leaves a sharp review: “Nice views, but sleeping was like a sauna.”
Does this sound familiar? You're not the first. On the Costa Blanca, buying for views and "south" without thinking about the summer sun is the oldest trick reality plays on you.
Let's say what no one tells you on the portals: "South" on its own is not a guarantee of comfort. In Moraira, with a high sun and sea breeze, the problem isn't having light… it's managing it. If you buy "south" without solar protection, without eaves, without blinds, without Mallorcan shutters, what you're buying is an oven with a pool.
Most people look at the orientation as if it were a trophy. But orientation without context is like buying a convertible and living in London. Nice, yes. Practical, no.
“Damn... that happened to me.” — If you thought this, we're on the right track. Let's continue.
The uncomfortable truth: you pay for the mistake twice. First, in electricity consumption. Then, in tourist rentals, when guests crush you because the west-facing bedroom is hell at siesta time. The result: less occupancy in July–August, last-minute discounts, and an "annual income" that remains a promise.
Translation: buying a house in Moraira based on orientation isn't about a cardinal point on the listing; it's about how the sun enters (and is blocked) in July and how it is welcomed in January.
Marta (from Madrid) and Joost (from Utrecht) bought a villa in 2023 that was "south, open views, 18 meters of windows" in Benissa Costa. They fell in love in February; they signed in May. In August, the living room hit 30 ºC with two units running. Three consecutive reviews mentioned nighttime heat in the west-facing bedroom. Platform penalties and the average daily rate (ADR) dropped from 315 € to 260 € to save occupancy.
They called us, resigned: "This is not what they sold us." We audited the orientation and uses. What did we do?
Results in 2024: -28% summer electricity consumption, reviews mentioning “cool in the afternoon” and the August ADR recovered to 318 €. The moral: it wasn't "the house." It was how it managed the sun.
What if the problem isn't "south" orientation, but your obsession with the views and your neglect of comfort? What if you stopped looking at the sea through the window… to look at how the sun hits your couch at 5:00 p.m. in August?
For Moraira, Benissa, Calpe, and Jávea, the framework is different: the summer sun rules. You want light, yes, but tamed. And a local detail: the easterly breeze enters many summer afternoons; if your house doesn't channel it, you're paying for artificial air when you could be using the free kind.
New mantra: don't buy orientation, buy temperature. 24–26 ºC with a feeling of freshness in August and pleasant sun in January. Everything else is beautiful photos with big bills.
Goal? energy efficiency in Moraira villas without losing aesthetics. And yes, everything improves your tourist rental and thermal comfort.
You're not going to "double your income" by magic. But look at what does change, day by day:
And best of all: you live in the house. It doesn't defend itself, it doesn't punish you. It accompanies you, which is why you wanted it in the first place.
If you're gambling on a villa on the Costa Blanca, don't improvise with the sun. At Cuñat Weber, we have been seeing since 1989 how orientation separates good purchases from expensive regrets in Moraira, Benissa, Calpe, and Jávea. We speak Spanish, English, and Dutch, and we guide you on what doesn't show up in photos: the sun's path, breezes, shadows, and real use in summer.
What do we propose for you in 2025? An orientation and comfort audit before you make an offer:
Do you want to buy with your head and not with sweat? Contact us: sales@immomoraira.com · +34 965 744 166 · +34 623 016 968. Stop by the office: Avinguda del Portet, 42 Bajo, 03724 Moraira-Teulada. Mornings Monday to Friday, afternoons by appointment.
Final question: Are you going to keep buying for "south and views"... or are you going to buy for how your house feels on August 15th at 5:00 p.m.? If you choose the latter, we are here to make it easy and profitable.
Remember: orientation is not negotiated at the notary. It is decided beforehand. And it will be with you every summer to come.
